InnovationFriction is everywhere. As retailers and retail enthusiasts we’re trained to identify it, removed it and measure the benefit. Then, repeat. That makes the frictionless wave sweeping across the retail industry even more exciting. Are you ready?
The store of the future is here - frictionless shopping and checkout is a reality. Retailers must adapt to this reality and transform their in-store experiences to create sustainable business growth. To create a true frictionless shopping experience a combination of advanced technologies will be necessary; however, retailers can deploy these technologies over time to maximize value every step of the way.
