Today’s shoppers aren’t just moving seamlessly between channels, they’re also moving seamlessly between retailers.

Decision points along the shopping journey are blended, unpredictable and non-linear. Retailers must understand how to connect with consumers, both to attract and retain them. Consumer research from Toshiba Global Commerce Solutions indicates shoppers, of all generations, view the store as an integral part of engagement, transaction and retention. In this report, we reveal critical insights to create meaningful connections with consumers across points of decision, from home to store and in between.

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