The holidays are upon us, and retailers have to be ready with seamless, cross-channel shopping experiences that live up to consumers' expectations. So what can the industry expect after Thanksgiving dinner is done, and how can retailers prepare themselves to make the most of the busiest season of the year?
Toshiba Global Commerce Solutions Executive Director of Global Marketing Fredrik Carlegren sat down to talk about the importance of brand authenticity and how it affects the holiday shopping experience, tactics for effectively bringing tech into the brick-and-mortar space and what Toshiba's recent consumer research can tell us about this year's holiday shopping season
